Confidential draft · hypothetical
Fiber sales, nationwide

Knock Nationwide.

The subscriber growth engine for America's fiber builders.

They build the networks. We fill them.

Aug 2026Prepared for Steve Pitts & Adam Smith
Confidential
Why now

Billions are pouring into fiber.
Empty networks are piling up.

400+
small fiber providers expected to be acquired in the coming consolidation wave (AlixPartners)
$5,750
per subscriber — what AT&T just paid Lumen for its fiber customer base
~20×
EBITDA — where fiber-rich operators trade today
$400M
single raises now fund brand-new fiber builds — networks born with zero subscribers

Every mile of glass is worth only the homes that sign up. Take rate is the valuation.

Knock Nationwide2
Confidential
The owner's problem

They can build it.
They can't fill it — and they don't want to.

  • Engineers and investors run these companies — not sales organizations.
  • Door-to-door is the highest-converting channel in fiber, and the most miserable to operate.
  • Rep turnover, comp disputes, chargebacks, churn clawbacks, reconciliation — a full-time back office they don't have.

"Every subscriber we add puts ~$5,700 of exit value on their network.

They want the outcome — not the headache."

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Confidential
What already exists — and the empty lane

Everyone sells to reps or moves boxes.
Nobody sells certainty to owners.

ALREADY MADE — don't compete

  • RepCard / SalesRabbit — rep energy apps: turf, leaderboards, digital cards. Front of house only.
  • DSI / PerfectVision — contracts + warehouses. Master agents; no field execution, no software for the money.
  • Training companies — seminars that leave when the trainer does.

THE MILLION-DOLLAR LAYER — ours

  • Everything after the knock: comp plans, payroll, chargebacks, churn clawbacks.
  • Reconciliation against provider pay files — to the penny.
  • Owner-facing take-rate cockpit + per-market P&L.
  • An AI back office that runs it 24/7 without headcount.
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Confidential
The product

The Owner's Cockpit — three layers, one contract.

FIELD

Recruiting, training, turf & canvassing. Run by our teams — or plug your favorite rep app (even RepCard) underneath.

MONEY

Comp engines, payroll, chargeback & churn clawbacks, provider pay-file reconciliation. The layer nobody else has built.

OUTCOME

Live take-rate dashboard, per-market P&L, exit-value tracker. The owner sees every door, every install, every dollar.

Sold two ways: full service — we run your subscriber acquisition end-to-end — or platform + training for owners with their own crews.

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Confidential
Why us — and why it can't be copied without us

People copy features.
Nobody copies scar tissue.

  • Engines already proven in production on a live fiber program running hundreds of installs a month.
  • Comp, chargeback, churn-clawback and reconciliation systems built from years of real disputes — not a whiteboard.
  • AI staff already operating payroll runs, reconciliations, dashboards and rep support around the clock.

The founding trio

■ The Builder — salesman who codes
■ The Connector — salesman who opens rooms
■ The Operator — accounting & operations, turns wins into a repeatable machine

+ an AI back office that lets three people run like thirty.

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Confidential
Business model

Priced below their own CAC.
Worth ~10× that at their exit.

$400–600
per activated subscriber, all-in (their own CAC: $200–600 — plus the headache)
$10–15K
per market / month — cockpit, AI ops, reporting & reconciliation layer
$25–50K
training-only product, per market, for owners with their own crews

Pilot structure: one market, 90 days, prove the take rate — then expand. No long contract to say yes to.

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Confidential
The seven-figure math — one mid-size client

~140 installs a month = a $1M account.

  • ~1,700 activated subs / year (≈140 a month — volume our engine already proves monthly today)
  • 1,700 × $500 = $850K install revenue
  • + platform fee ≈ $150K / year
  • = ~$1.0M per year, one client

What the owner gets

1,700 subs × ~$5,700 exit value ≈ $9.7M of enterprise value created.

We cost ~10% of the value we add. That's the easiest check they'll ever write.

Knock Nationwide8
Confidential
Go-to-market — the next 60 days

Align → the board → three pilots.

Knock Nationwide9